‘Tailored and delivered outfit’ has been the mainstay of Indian consumer market since the twentieth century. In the late 1970’s and the early 80’s Indian men used clothing only to cover the body. But things have drastically changed since. Today men have started enjoying the benefits of clothing not just as look differentiator, but a mark of their assertiveness and a celebration of their personal brand.
The famous proverb by Ralph Waldo Emerson, “Being perfectly well-dressed gives one a tranquility that no religion can bestow” has become the rule of thumb today. The new Indian man, while being price cognizant, is more concerned about the cut, finish, fabric and style. Today we live in a resurgent India where a man’s clothes speak volumes about is personality.
In India, the suit culture is shared by both young and mature men. A recent research by the psychology department at California State University, Northridge reveals ‘Suits’ make men feel powerful and changes their basic view of the world. Suits have become the bulwark of any man’s wardrobe today.
‘Power dressing’ plays a vital role in a man’s professional career and is often seen as a ladder to corporate success. Power dressing is outright playing by the rule and protruding the right image to cast a ‘power spell’ on the other side of the table, so to speak. One of the principal rules of power dressing is ‘Not Letting It Up”. With that we mean it requires a crisp tailored look.
Here are some of the key essentials of power dressing:-
Shirts: Crisp full sleeves
Trousers: Flat or Pleated
Shoes: Leather and Lace-up
Accessories: Ties, Scarves, Pocket Squares, Lapel Pins, Cufflinks, Tiepins
To sum-up, it is all about adding an extra draping of grace, class and charm to every powerful moment. With Karan & Moin’s flawlessly kustomized craftsmanship, one can get all these in an eclectic mix of business suits that leave a crisp statement that lingers long after the occasion is done is dusted.
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